Airbnb North America Business Analysis

Academic team project · Team Lead & Data Analyst

Analyzed 90,000 North American listings and 1.8 million guest reviews to develop segment-specific recommendations for improving occupancy.

Co-authored a 28-page report that received the Excellent Project Award.

Problem

Revenue growth had slowed, so the project asked how to incentivize hosts.

Decision

Used listing clusters and guest-review topics to identify different host needs and recommend occupancy improvements by segment.

Delivered

• Analyzed 90,000 listings and 1.8 million reviews using sentiment analysis, clustering, regression, and review-topic modeling.
• Developed recommendations for host segments based on patterns in guest feedback.
• Co-authored a 28-page report that received the Excellent Project Award.

Analysis